Past Clients

James was my personal Performance Analyst at Brighton and Hove Albion Football Club. He is a very loyal, hard working and dedicated person. He was always anticipating my next move, trying to improve and bring new ideas to how we worked. He is also he a very good listener and willing to learn. He was an extremely important part of my team.

James is an exceptional business development consultant specialising in the football industry. Over the course of our collaboration, he has proven to be a great asset, helping to drive our growth in football data, analytics and artificial intelligence.

James brings a wealth of experience and an unrivalled network in the football sector, both in the UK and overseas. His expertise spans performance analysis, player recruitment, squad planning and player development. James is able to leverage his network to open new business conversations, whilst his knowledge of the industry and its trends is crucial to identifying & qualifying new go-to-market opportunities.

James’ working style is collaborative and friendly, a pleasure to work with and highly recommended. He is a strong communicator and relationship builder, with a keen focus on driving long-term value for partners, clubs, multi-club ownership groups and leagues.

James has been a key element of our team, bringing his expertise, knowledge, creativity, and innovative mind to the table.

In addition, he is one of the most knowledgeable football data experts in the industry and has a deep understanding of both the product and business elements associated with this business sector.

If you are looking for someone to help you shape your vision, your product, and ultimately your business, James is your man!

I had the pleasure of working alongside James during his time at Twenty3, where he played a pivotal role in our business development and sales efforts.

James possesses wide industry experience and deep football knowledge alongside a trusted network that significantly impacted our success in launching and establishing a strong foothold in the pro football club data analysis sector.

I am confident he will bring the same level of excellence and enthusiasm to any future opportunity or role.

As both a player and coach in Major League Soccer for 20+ seasons, I have had some tremendous experiences and the pleasure to collaborate with some exceptional people. James Clarke-Reed has been one that has stood out.

Due to his experiences on both the technical side of the game as a performance analyst and as a provider of high level sports technology, James has a well rounded perspective of how to deliver the most useful solutions for the needs of his clients as well as the importance of speed and accuracy in his execution.

His work ethic, knowledge in his field, and commitment to his clients are some of the qualities that stand out the most.

I have known James for a number of years having recently worked intensively with him over the last 3 seasons in my role at Manchester United Football Club.

James has a unique combination of being able to apply an extensive level of understanding when problem-solving, through his own analysis, interpretation and evaluation of football domain-specific questions involving innovative technology and football workflows and processes.

In addition, he has the comprehensive ability to apply his highly valued personality traits, by showing leadership, curiosity, empathy, perseverance and measured soft skills when working in a collaborative environment.

There are few people I know with such a deep understanding of the football industry; from the tactics behind the game itself, to the latest technologies, to the business models that underpin the industry. It's hugely helpful to debate options with someone who sees all of the factors at play.

James is a great communicator, always clear, prepared, and very thoughtful. He is confident to share his views but continues evolving them as he listens to different perspectives and seeks new information.

He also builds great relationships and most importantly looks after them giving him a great network of contacts who trust him.

James is a professional in every aspect and has been instrumental in shaping our products and also building a market in the US with very limited resources. James' skills are a combination of having a deep knowledge of the sports industry and an impressive talent for listening and communicating with any person within an organisation.

When I value people's skills always ask myself, would this person be one of the first employees I would hire when starting a new business? James is that person, his versatile skills and reliability make him a person you can trust with the most challenging projects and